Columbia’s “Famously Hot” Initiative Recognized with the Governor’s Cup Award

Okay, we just had to say it, but it’s true. “ColumbiaSC Famously Hot” is hot. The new branding campaign developed in conjunction with the Midlands Authority for Conventions, Sports and Tourism and ADCO was recognized on February 2nd  with the prestigious Governor’s Cup award as the state’s top travel and tourism honors were presented at the 45^th annual S.C. Governor’s Conference on Tourism and Travel.

 

The Governor’s Cup is considered the top tourism award in the state and is given each year to honor a tourism partner whose event or organization has had a significant impact on the economy and quality of life for its community.

 

To develop the campaign the Authority, the Greater Columbia Chamber of Commerce and ADCO, a local marketing firm, partnered with industry and community leaders, to work through a brand identity process. "Famously Hot" rose to the surface as being unique, differentiating and attention grabbing, after the team of more than 40 individuals defined the essence of the Columbia area as The New Southern Hot Spot.

 

The “Famously Hot” branding and advertising campaign is now entering its third year and has had more than 50 local businesses and organizations incorporating the brand into their marketing campaigns and communications. "This is much more than a win for a brand and marketing campaign - it is a win for our region," said Ric Luber, President and CEO of the Midlands Authority for Conventions Sports & Tourism.  

 

"This honor would not be possible without the participation and support of all of our partners who worked so hard to develop and promote the brand and campaign," Luber said. "We're proud of our partners. We're proud of our community, and we're excited for the future of Famously Hot Columbia."