Columbia’s “Famously Hot” Initiative Recognized with the Governor’s
Cup Award
Okay, we
just had to say it, but it’s true. “ColumbiaSC Famously Hot” is hot.
The new branding campaign developed in conjunction with the Midlands
Authority for Conventions, Sports and Tourism and ADCO was
recognized on February 2nd with the prestigious Governor’s Cup
award as the state’s top travel and tourism honors were presented at
the 45th annual S.C. Governor’s Conference on Tourism and
Travel.
The Governor’s Cup is considered the top tourism
award in the state and is given each year to honor a tourism partner
whose event or organization has had a significant impact on the
economy and quality of life for its community.
To develop the campaign the Authority, the Greater
Columbia Chamber of Commerce and ADCO, a local marketing firm,
partnered with industry and community leaders, to work through a
brand identity process. "Famously Hot" rose to the surface as being
unique, differentiating and attention grabbing, after the team of
more than 40 individuals defined the essence of the Columbia area as
The New Southern Hot Spot.
The “Famously Hot” branding and advertising campaign
is now entering its third year and has had more than 50 local
businesses and organizations incorporating the brand into their
marketing campaigns and communications. "This is much more than a
win for a brand and marketing campaign - it is a win for our
region," said Ric Luber, President and CEO of the Midlands Authority
for Conventions Sports & Tourism.
"This honor would not be possible without the
participation and support of all of our partners who worked so hard
to develop and promote the brand and campaign," Luber said. "We're
proud of our partners. We're proud of our community, and we're
excited for the future of Famously Hot Columbia."